Web Design Page: 5 Web elements for business websites you should know!

web design page

Developing an appealing web design page is one of the most crucial steps to reaching out to your potential customers. Some of the major elements are choosing an appealing website layout and adding the right images. There are tons of elements to look out for to make your business grow and stand out among your competitors.

According to statistics, 75% of people base the credibility of a business on how its website looks. The foundation of an effective website is not just its design but also its loading time and its SEO-optimized content. More than 30% of internet users expect the website page to load in a second or two. A second more than that could cause your business to lose a potential customer. Website design company

Team up with Aipxperts, a creative web and mobile app development company that has over 40 talented offshore web developers. Our team of developers is well versed with all the advanced techniques required to rank a website. Aipxperts has completed over 200+ projects in various business niches. Our developers are committed to creating robust and scalable websites for your business that boost your sales. 

To help you capture more customers, here are five elements of a web design page you should be familiar with.

5 Elements Of A Web Design Page You Need To Consider

1. Web Design Page Layout and Visual Appearance

An important step while designing a website for your business is an appealing website layout and an attractive design. First impressions are critical, so you would want to impress your viewers as soon as the page loads. According to reports, users take only 50 milliseconds to build an opinion of your business. In these 50 milliseconds, the user would decide if they would stay on the website or not.

Depending on the niche of your website, you must focus on developing a user-friendly website interface that attracts and inspires the user to stay on your website and explore your products and services. Make sure your web design is consistent throughout the whole website. If a user lands on a random page of your website, they should not be confused.

Adding CTA’s in every segment of your page also helps the visitors take an action and become your customers.

2. Making Your Web Design Page Mobile-Friendly

More than 60% of internet users use their mobile devices to surf the internet and shop online. In such a case, if your website is not mobile-friendly, then you are potentially losing over 60% of your customers. According to Google’s latest algorithm update, Google promotes your website to more users if it is mobile-friendly.

Therefore, when creating your business website, ensure that your template is responsive so it works well on mobile devices.

3. Mobile Navigation

The average attention span of a visitor visiting your website is around 8 seconds! Every second of your visitor’s attention is important. In that short time, if you are not able to provide users with what they are looking for, they will probably leave your website. By providing users with links that answer their queries, they will be directed to the pages they are looking for. Adding relevant links that navigate them to relevant pages would help them stick to your website for a longer time and would eventually make a sale. 

Most brands have seen a 50% increase in sales after including suitable links on their websites that help the user navigate smoothly.

4. Quality Content

Along with creating a great website layout and an appealing visual appearance, quality content also plays a major role in capturing leads and turning them into potential customers. Uploading high-quality SEO-optimized content on your website will allow your users to engage with and hook on to the content better. 

Apart from this, Google and other search engines promote websites with high-quality content that gives value to the viewer. Creating a blog for your website allows you to address customer’s queries and reach out to them through your blog. Writing effective blogs that help the users understand your business and your products and services will help them form a clear opinion about your brand and assist them in engaging with and making sales with your brand. 

5. Website Security

As the digital market is expanding, it also creates room for potential fraudsters and hackers to access your business’s valuable customer data. If your website includes online sales and collects customers’ valuable transactional information, then it must have optimized security functionalities that offer the customers trust that their information is safe with your business. 

Ensure the security of your website data and the sensitive data of your customers by using encryption through an SSL certificate and anti-fraud measures. A PCI DSS compliance is required if your website accepts credit cards. 

Now that you know the key web design page elements required to build a successful business website, it’s time to build your own website.

Still, confused about which website design company to consult for developing a website that makes your business stand out in the market? 

Aipxperts has got your back! Our expert pool of developers is well trained in creating robust and scalable business websites that help your business tackle your competitors head-on and create a strong brand image in the market. 

Get in touch with Aipxperts at info@aipxperts.com for all your web and mobile app development needs.

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