Rebuilding a Consumer App Around a Freemium Model That Actually Converts

The build

iVibe Elite is a cross-platform relaxation application that turns a phone into a customisable massager, with multiple vibration patterns, speed control and a dedicated Sleep Mode.

Aipxperts built it in Flutter for iOS and Android. The most recent major release restructured the entire product around a freemium model with timed free sessions, rewarded advertising and subscription tiers.

The problem

The product had a real audience and no working commercial model. Utility apps in this category share the same trap: they are easy to try, easy to abandon, and the moment you put a hard paywall in front of the core function, users leave for one of the dozens of free alternatives. The specific problems:

The design question was therefore narrow and difficult: how much do you give away before asking, and how does a user who will not pay still contribute?

What we built

We rebuilt the product around a metered free tier rather than a locked one.

The outcome

Before

a functional utility with no working commercial model, where any hard paywall risked pushing users to free competitors.

After

a metered freemium structure where non-paying users generate advertising revenue and stay active rather than churning, with three subscription tiers above it and limits tunable from Remote Config without a release.