Trade marketing lives or dies on whether the visit actually happened. Force replaced spreadsheet visit logs with GPS-verified capture, so a brand can prove its promoter stood in the outlet it paid for.
Start your projectThe build
Force is an end-to-end field force management platform for trade marketing operations, built by Aipxperts over roughly three years.
It has three parts: a React admin dashboard for operations teams, a Node.js REST API, and mobile APIs that let field promoters capture outlet visits, consumer interactions, stock levels and campaign data on the ground. It ran campaigns across Malaysia, including Selangor, Penang and Kedah.
The problem
Trade marketing lives or dies on whether the visit actually happened. A brand pays for promoters to be in specific outlets, talking to specific consumers, checking specific stock. If that activity cannot be verified, the spend cannot be evaluated. Before the platform, the operation ran on:
Manual spreadsheets for visit logs, consumer contacts and stock counts.
Paper or ad-hoc forms for outlet visits and trade requests.
Email and WhatsApp for photo submissions and trade material requests.
Delayed manual CSV consolidation whenever quarterly reporting came round.
Three consequences followed. Data was fragmented across formats and people. Consolidation took days or weeks, so reporting always described a quarter that had already ended. And there was no GPS-verified proof that a promoter stood in the outlet they logged, which is the specific claim the client is paying for.
What we built
We built the platform so the record is created where the work happens, with location attached, and everything downstream derives from it.
Campaigns with outlet assignment, so a promoter's route reflects the brief.
Bulk import with client account codes, opening hours and geolocation, which is the reference the GPS check-in validates against.
Device-verified arrival and departure with reverse geocoding, producing measured visit duration.
Demographics, effective contacts and verification status recorded at the point of conversation.
Brand, product and variant-level stock recorded at outlet level.
Photo uploads from the field, replacing the email and WhatsApp channel entirely.
Campaign-specific questions without a code change.
Check-in and check-out times and duration, filterable by outlet, region and campaign.
Quarterly report generation covering outlet, visit time, brand, stock and effective contacts.
User, role and region management, giving supervisors regional visibility and admins full control.
Malaysian data protection configuration built into system settings, which matters when the records are consumer demographics.
The outcome
The word doing the work there is auditable. The platform did more than speed up reporting. It changed what the reporting can be trusted to prove.
Node.js
Express
React 16
MySQL
Redis
Firebase Cloud Messaging
Google Maps GeocodingIf you are paying for field activity you cannot verify, the reporting problem and the trust problem are the same problem.
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